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Australian wine excites at Australia Day Tasting, London

The freshness, authenticity and excitement of Australian wines were celebrated at this week’s Australia Day Tasting (ADT) in London, Wine Australia’s largest international trade tasting event.

 

The tasting in London on Tuesday, January 23 showcased nearly 1000 wines from 41 different regions. Over 1,000 visitors attended from across the United Kingdom (UK) and European wine trade, including buyers from multiple retailers and independent specialists, sommeliers, journalists and educators.  

Wine Australia CEO Andreas Clark presented the ‘State of the Sector’ report and revealed that in the 12 months ending December 2017, Australian wine exports globally increased by 15 per cent to A$2.56 billion, the highest growth rate since 2004.

Guests tried the latest vintages of wines from iconic brands such as Penfolds, Torbreck and Yalumba and made new discoveries like Dickinson Estate, Eccentric Wines and MÉRITE that are seeking distributors. Of the 243 wineries featured, 18 were taking their first steps into the UK.

The quantity and variety of wines pointed to the growing interest and demand for Australian premium wines in the UK. It also echoes the findings of Wine Australia’s latest Export Report, released on 23 January, which shows that exports to the UK at A$20/L and above increased by 4.5 per cent to A$8.8 million. UK off-trade sales figures are also positive: Australia is still number one in the off-trade and value is growing; it was up 2 per cent in the 12 months to November 2017.

Mr Clark commented that “Our sector has had a turbulent decade since 2007, but our enduring commitment to innovation and quality, diversity, creativity and authenticity means we are primed for a new era of prosperity and the latest market performances for Australia suggest that we are well on our way”.

Senator the Hon Anne Ruston, attended the event and said:

“As my first visit to the Australia Day Tasting, I was delighted to experience the strong interest from participants in Australia’s broad wine offering, with many regions, varieties and styles being showcased. The event reinforced our reputation as a premium wine producer and demonstrated our commitment to share our wines with the world.”

“The Australian Government’s work with the sector on reforms to the Wine Equalisation Tax (WET) rebate and the $50m Export and Regional Wine Support Package has renewed the Australian wine sector’s focus on export markets.”

“The Australian wine industry does more than produce some of the world’s finest drops; it supports many regional economies and thousands of local jobs.”

Stay tuned for detail of Riverland Wine’s plans to secure a share of the $50M fund. 

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