Wine companies are being encouraged to participate in Wine Australia’s inaugural Cellar door and direct-to-consumer survey to build understanding of this rapidly growing area and to help develop best practice customer engagement.
Wine Australia Chief Executive Officer Andreas Clark said that, in 2017, the small winemaker production and sales survey found that direct-to-consumer (DTC) sales channels accounted for 43 per cent of total sales revenue for Australia’s 2000+ small winemakers, with cellar door the strongest growing channel.
We quite often overlook some of the region’s gems at: 919 Wines, Angove Family Winemakers, Banrock Station, Berri Estates, Burk Salter Wines, Caudo Vineyards, Doiminic Wines, Mallee Estates, Murray River Queen, Salena Estates; and Whistling Kite from time to time.
The survey is an initiative of Wine Industry Suppliers Australia (WISA). It will be used to develop a series of key benchmarks and statistics to assist wineries in the development of best practice wine tourism and DTC activities.
The report will be released at WISA’s inaugural Wine Industry Impact Conference in Adelaide on Thursday, October 18.
The survey can be completed online.