Wine Australia’s Savour Australia 2013 – Australia’s first global wine forum, held in Adelaide in September, has been deemed a success. As a result of Savour Australia 2013, the profile of Australian wine has increased over the last few months with major export markets around the world.
The event has also generated nearly 280 media mentions to date across print, television, radio and social media talking about the event, wines tasted, food experiences, the diversity of Australian wines and regions, regional visits and Tourism Australia’s ‘Restaurant Australia’ food and wine positioning.
Wine Australia’s General Manager, Market Development, James Gosper said Savour Australia 2013 had created a positive buzz about Australian wine around the world.
“Savour Australia 2013 has been an enormous success from a media communications perspective and has also generated a number of new business leads,” Mr Gosper said.
“The media coverage and social media banter have taken the positive sentiment about Australian wine’s diversity, quality and regionality beyond those who attended the event to audiences around the world.”
Delegates have reported that some bigger retailers have expanded their Australian wine portfolios.
Feedback received indicates the Australian wine industry and the global wine trade see great value in Savour and would like it to be a regular event on the world’s wine calendar.
Over the next 12 months Wine Australia will continue to build on the positive feedback from Savour Australia 2013 through educational initiatives, tastings, masterclasses, trade and consumer events and retail promotions in all markets, with the focus on getting more quality Australian wines on the world’s retail shelves and wine lists.
The Riverland hosted eight Chinese delegates as part of the Savour 2013 regional visits.