Increasing the demand and premium paid for Australian wine and increasing its competitiveness in the global market are the two priorities that underpin Wine Australia’s five year Strategic Plan 2015-2020, released this week. Wine Australia Chair Brian Walsh said, ‘Over the next five years, we will annually invest somewhere in the order of $35 million in research and development, building markets, disseminating knowledge, encouraging adoption and ensuring compliance as we work towards our goal of a united and prosperous Australian grape and wine community. ‘Our investments will be guided by the strategic research priorities of the Australian grape and wine community and the Australian Government. This five year Strategic Plan was developed after extensive consultation with grapegrowers, winemakers and the broader Australian grape and wine community about their priorities. I would like to thank everyone for their thoughtful contributions.’
The Annual Operational Plan 2015-16, has also been released on the Wine Australia website.
In response to feedback from the wider grape and wine community, from 1 July, the majority of activities will be conducted under the name Wine Australia, the long-established brand used for market development activities.
For those who participated in the consultation process and wish to understand how their contributions helped to shape the final Strategic Plan, how feedback was incorporated is outlined in the Strategic Plan 2015–2020 Feedback Summary.
Riverland Wine Executive Officer Chris Byrne said ‘We thank our colleagues at Wine Australia for the opportunity to have input to these plans. We collaborate with them almost every week on wide ranging subjects; working on extension programs and having input to R&D and joint marketing initiatives for Riverland Wines.
The release of these plans will enable us to align our regional priorities with Wine Australia’s and ensure our members are well positioned to out-compete, over-deliver and drive demand for Australia’s most popular wines’.
Review the Riverland Wine plan here.