The inaugural Australian Wine Industry Impact Conference ‘Making a Direct Impact’, to be held in Adelaide on Thursday, October 18, will signal the increasingly significant role of direct sales on the profitability of Australian wineries.
Hosted by Wine Industry Suppliers Australia (WISA), the one-day conference will feature a line-up of experts including international keynote speaker Sandra Hess who will discuss world’s best practice strategies and techniques in maximising visitation, customer conversion, retention and engagement.
The conference will comprise of four keynote presentations and six workshops presented in two concurrent sessions and Wine Australia will outline results of Australia’s first Cellar Door & Direct to Consumer Wine Sales Report.
WISA provides a platform for industry suppliers to add value, capability and competitiveness to the Australian wine and grape sector. As such, this conference provides an ideal opportunity to connect with relevant businesses and influential leaders, share knowledge and insights and cultivate valuable relationships.
Key challenges facing wineries, tourism operators and regional organisations in attracting, retaining and selling to visitors will be addressed at the conference. Exhibitors will provide hands-on demonstrations of products and services that will assist wine businesses in growing and improving their tourism offering, direct marketing and sales. Practical workshop presentations followed by panel sessions will allow delegates to interact with presenters and ask key questions.
The program overview and registrations are available on WISA’s event page.