The Virtual Reality film production being directed by Riverland Wine with 57 Film, Wine Australia, Destination Riverland and the RDA is in full swing.
The film company, 57 Films, has recently spent four days in the Riverland undertaking a detailed reconnaissance of features to be filmed in 3D to promote this region’s unique attributes in terms of its riverscapes and to plan to present the wine, food and tourism opportunities in such a way that it build community pride and avoids the temptation to prod our region’s strengths and opportunities into the background.
The University of Adelaide research team have completed one focus group session in Adelaide with others to follow in Shanghai and California in coming weeks. The results of this research will inform the producers of those elements of the film most likely to stimulate enough interest for visitors to choose to experience the region’s unique riverscapes and its wine and food gems.
The response from many of the region’s businesses has been enthusiastic but none more so than the outstanding efforts of Andrew and Bronny Caire with the preparation work they have undertaken in building a brilliant Riverland Wine Centre at their Pike River Retreat.
For those who still have some nervousness about being proud to be Riverlanders take the time to visit Pike River Retreat and have a look at what can be achieved when pride and passion are not constrained.
The first four days of filming are scheduled for the third week of March. In the following months more regional businesses will be invited to become involved. Information sessions will be offered for all interested parties. Further footage will be shot in spring in anticipation of the project being completed by March 2020.
If you have an idea and would like to be involved, please contact Riverland Wine.