Overturning outdated perceptions

Among feedback from recent breakfast meetings were calls for more promotion and marketing of our own Riverland wines to raise the region’s profile, reputation and self-esteem. Many outsiders cling to outdated perceptions of past decades when Riverland wine would often be labelled as “cheap ‘n cheerful” lacking the substance and value of wines from elsewhere.
A mighty group of smaller but passionate producers, together with “big brother” Banrock Station, recently responded to those calls and teamed up with Riverland Wine to promote some of the region’s wine treasures at the Adelaide Cellar Door Wine Festival. More than nine thousand wine drinkers attended the Festival over three days from February 14-16 at the Adelaide Convention Centre and the Riverland stand was one of the busiest!

A diverse range of wines was proudly represented by Whistling Kite Biodynamic Wines, Basshams Wines, Hill River Estate, Banrock Station, Spook Hill, Salena Estate, Caudo Vineyards and 919 Wines. Riverland Wine’s Julie Robertson was also on hand to support the producers and talk about the region. Recent medal successes from many high profile wine shows, and accolades from Wine State magazine naming many Riverland wines among their top wines of 2013 provided plenty of positives to talk about. It was great to see so many people engaged in conversation about Riverland wine, and the growing appreciation of the variety and quality of wines we offer.

Riverland Wine thanks the producers who made such an effort and made such a contribution on behalf of the region. There is a huge amount of work that goes on before, during and after such events. It takes a special sort of commitment to make it all happen so professionally. Slowly but surely Riverland Wine will take its place alongside other SA regions who’ve been chipping away for years to polish their reputations. In coming months Riverland Wine will be supporting other programs aimed at raising awareness of what the region has to offer in wine, food and tourism. Keep your eye on this column for advance notice and get involved. It’s our region. There’s much to be proud of. Let Julie know if you have other ideas that will boost our pride, our sales and our regional achievements.

Email julie@riverlandwine.com.au


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