ProWein 2014

Riverland wineries including Angoves, Kingston Estates, Growers Wine Group (Waikerie), Salena Estates and Oxford landing, together with a host of brands that use Riverland fruit, were showcased at Europe’s leading wine fair in Düsseldorf, Germany last week. 

 

The Prowein fair is widely regarded as the world’s premium wine fair. It was a 3 day event with 4,800 exhibitors spread over 8 halls. It attracted 44,000 trade visitors and media. This fair has developed a profile over the years as the world’s most significant wine fair to promote wine and take orders. It’s also the place to be, to gather the latest information, trends and market developments. The world’s leading wine producers consider it one of the best opportunities to showcase wines to a huge audience of buyers. Prowein is exclusively for trade visitors.

Wine Australia had a strong presence at the fair hosting 25 producers and pouring 250wines from 9 regions in 4 states. Wine Australia UK/Eu Director Yvonne May says ProWein 2014 was a success with many exhibitors reporting the fair exceeded expectation. View Wine Australia’s initial report.

Winemakers Bill Moularadellis and Neil McGuigan, both well-known to Riverlanders spoke positively at the fair with McGuigan calling for “the Australian wine industry to stand up for itself and cease the negativity that is affecting the country’s reputation internationally”. The managing director of Kingston Estate Wines and Wine Australia board member, Bill Moularadellis, claimed that a new generation of winemakers has emerged who are prepared to sell the story of quality Australian wine, which has the potential to reinvigorate the local industry. View both interviews.

Riverland wine works closely with wine Australia to ensure the Riverland is recognised for what it is, one of Australia’s most significant wine producing regions. Congratulations and thank you to all those Riverland wine producers who flew the flag with pride at Prowein 2014.

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