“It is said that if you stand by river long enough you will eventually see your own life and it.” This was Paul Henry’s opening remark at a simple ceremony to launch the Riverland Trust Mark on Wednesday. Pride was the keyword and there was plenty of it on show.
In front of more than 60 guests, the founder and brand strategy director of winehero spoke of the importance of building stronger regions through the development and support of premium food, wine and tourism industries in the Riverland region. The event culminated with the presentation of the Trust Mark to twelve local businesses who have shown exceptional commitment to excellence, and who could demonstrate the achievement of the Riverland Trust Mark’s pillars of Quality, Origin and Environment.
Regional Development Australia – Murraylands and Riverland (RDAMR) worked with Paul Henry of Winehero to consult with local businesses and stakeholder groups to develop a pathway that will enable the region to move forward by raising widespread awareness of the region’s achievements in terms of quality products and services and to raise the profile of our pristine “clean and green” environment. Quality was identified as being a key driver in developing new markets, marketability and the potential to increase yields for premium products and services from the Riverland.
Paul Said “Great brands are all about assurances made and promises kept”. He added “A regional Trust Mark puts the consumer at the centre of the equation and says that these are brands and experiences that you can trust. They inspire because they are unique to the location and community that they come from. Ultimately, the Riverland Trust Mark denotes brands and experiences that are worth traveling for, and can’t be found anywhere else.”
Collaboration was essential throughout the project with a steering group formed by Destination Riverland, Riverland Wine, Food Riverland and the Renmark Paringa Council.
RDAMR Chief Executive, Jo Podoliak said “Although this day marks the culmination of a year-long project, it is truly the first step in enhancing and identifying the Riverland as being synonymous with premium quality food, wine and tourism, with enterprise and government working together. It is a clear illustration of the power of collaboration.” Funding for the project has been provided through PIRSA
Inaugural recipients of the Riverland Trust Mark were: 919 wines, Wilkadene, The Frames, Mallee Estate Wines, Griffens Marina, Illalangi, Arrosto Coffee, Kolophon Capers, Loxton Hotel, Banrock Station, Bella Lavender Estate and Whistling Kite Wines.
The launch also included a website where the whole community can read all about it. Riverland Trust Mark Website
It would be remiss not to mention that the event took place at one of the region’s finest destinations, Andy and Bronny Caire’s Pike River Function Centre.