Spot the locals

The leading European drinks trade magazine, The Drinks Business recently published a list of the ten biggest global wine brands by volume of sales. Pleasingly four of the top ten have solid supply bases in the Riverland, Sunraysia and the Riverina. It’s worth having a look to see where the world’s most popular wines come from and how many labels are easily recognisable. Also note the sales volumes mentioned. You may be surprised at those on the list and perhaps intrigued that some brands we might think of most readily are NOT on the list.

Number 10 is Jacobs Creek with its home in the Barossa but plenty of its wine supplied from inland Australian regions. Lindeman’s is higher up the list at number 8 just behind Yellow Tail from the Riverina at number 5 with the top rated Australian brand coming in at number 4 being Hardy’s with its major supply base right here in the Riverland!

Others on the list include big name brands like Gallo (number 1) Beringer, Barefoot, Robert Mondavi, and Sutter Home from the USA with a Chilean brand Concha y Torro making up the ten. Interestingly there are no brands from Italy, France or Spain and none from China. No doubt some observers will remark that of the brands listed, some are not noted for their high end premium products. That may be a point of conjecture but it’s encouraging to see that much of what we produce here in the inland regions is in such demand on global markets.

Go to The Drinks Business website and follow the arrow to the right to read more about these market leaders.

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