A new trust mark was launched last week for Sustainable Winegrowing Australia – the national sustainability program for Australia’s grape and wine producers.
Supported by Sustainable Winegrowing Australia, the trust mark provides a visible demonstration by grape and wine producers of their commitment to sustainable practices. The trust mark will be used by certified members on wine labels, communications and marketing materials – customers and consumers will know that the vineyard and winery have met rigorous standards of sustainability.
The program, modelled on global best practices and aligned to the United Nations Sustainable Development Goals, brings a holistic approach to managing, supporting and promoting sustainability and is administered by the Australian Wine Research Institute (AWRI) with governance, endorsement and active support from Australian Grape & Wine and Wine Australia.
While launching the trust mark, Minister for Agriculture, the Honourable David Littleproud MP said, “Australian grape and wine producers have a proud history of sustainable production and caring for their land. This trust mark provides a tangible way for producers to demonstrate their commitment to sustainability in the global wine marketplace. I encourage all Australian grapegrowers and winemakers to join and support Sustainable Winegrowing Australia.”
For more information, visit the website.