WFA and AV to wed

Australian Vignerons (AV) has advised members that its board and that of the Winemakers’ Federation of Australia (WFA) have entered into formal discussions on a potential amalgamation of the two industry bodies, to create a single advocacy body, to represent the Australian grape and wine sector at the federal level.

 

WFA and AV have been holding discussions on how to achieve better service delivery for the whole sector. AV Chief Executive Officer, Anna Hooper said “the creation of a single body will provide stronger representation for our members, improve efficiency and increase positive outcomes for the entire grape and wine sector. This proposal demonstrates a fantastic example of collaboration and leadership that Australian Vignerons is proud to be part of”.

WFA Chief Executive, Tony Battaglene commented on the proposal to form a single organisation, saying, “There have been discussions over the years for reform of the grape and wine representative bodies, to deliver greater unity and representation of the sector as a whole”.

WFA and AV are now in formal discussions on the structure of a single organisation, with the objective of a vote on the amalgamated body to be presented to members in November.

Both WFA and AV Boards support these moves and believe that this is an important first step in better delivering outcomes for the sector as a whole, and will enable the delivery of a program of work that will benefit all sector participants.

Riverland Wine members are major contributors to AV and the association firmly endorses the unity proposal as a pathway to encourage greater understanding of all the factors that enable growers and winemakers in Australia to be sustainable, profitable and to have a single focus around research, development and extension and understanding all wine consumers in their various markets.

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