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Strategic Plan

Riverland Wine’s Strategic Plan, is a vertically integrated plan with five core themes:

  1. Leadership and Engagement
  2. Research, Extension and Adoption
  3. Competitiveness
  4. Market Growth
  5. Profitability and Sustainability

The key objectives of are to:

  • Provide leadership for the region’s winegrowers, wine makers and wine marketers.
  • Be financially robust, progressive and innovative in leadership, representation and advocacy.
  • Communicate effectively, efficiently and frequently.
  • Identify and reach out to new and emerging mainstream and alternative variety markets.
  • Be recognised for production efficiencies and consistent quality.
  • Consistently outperform competitors and be recognised as Australia’s preferred region for wine.
  • Collaborate with government agencies.
  • Be factual, diligent and professional.
  • Establish financial and management benchmarks.
  • Assist members in acquiring the knowledge and skills.
  • Encourage and initiate partnerships that raise the profile of Riverland wine, food and tourism.
  • Ensure members practice sound environmental stewardship. 
  • Ensure Riverland Wine’s policies and priorities are embraced by the Australian Grape and Wine Authority and other peak industry organisations.
  • Drive the process of transition to profitability and sustainability, through programs that forge new knowledge, greater competitiveness and market growth.

The Strategic Plan is available to view online or download.

Download The Plan as a PDF (15Mb)

Strategic Plan Scoreboard

Scoreboard Infographic

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